Driving Hugo’s growth from a regional competitor to a market leader in the last-mile delivery industry.
I collaborated on creative marketing initiatives that helped elevate Hugo to new heights, securing recognition as a World Economic Forum innovator.
Accelerating Market Share
Working closely with the marketing team, I developed engaging social media content, short-form videos, and impactful email campaigns tailored to the Dominican Republic. These efforts successfully boosted Hugo’s market share, moving it from 4th to 2nd position within just seven months. My contributions helped amplify the brand’s visibility and reinforced its competitive edge in a crowded market.
Championing Regional Innovation
Launched in 2017, Hugo was more than just a last-mile delivery service; it was a Salvadoran success story that competed directly with global giants like Uber Eats. Offering services from food delivery to concert ticket collections, Hugo stood out by addressing the unique needs of its users. Recognized as a World Economic Forum innovator in 2021, Hugo’s rise was fueled by strategic campaigns that showcased its versatility and customer-centric approach. My work played a pivotal role in driving this narrative and positioning Hugo as a regional leader.
